Yes, you read it right. Tom Boonen, the only rider in the peloton strong enough to be able to lift a Paris-Roubaix winners' cobble, has SOLD OUT. Disheartened much? We've managed to get our grubby little hands on a video so top secret that it's only been available on YouTube for the past four months. This may shock and/or deprave you.













So it's not a real advert. This is disappointing because the first time we saw it we started to think that maybe European marketing executives used sportspeople in ways that were infinitely more interesting than the "David Beckham looking a bit serious" dirges we're forced to watch every fifteen minutes in England. If all adverts involving athletes were made like this fake one then Floyd Landis could probably use his comedy face to earn enough money to retire.

We still want some anti-smell face cream though. That's the awesome selling power of Tornado Tom. We'd buy anything he put his name to, even cough sweets made of radium. (But we're still not going to buy those rubbish Le Coq Sportif tracksuits.)

Watch the full video here:
http://www.youtube.com/watch?v=e0dbRTwB0WM